Get to know us

BetaGroup Trading is a leading global trading company specializing in the sourcing and supply of quality products at competitive prices. Our mission is to build long-term partnerships with our clients, providing them with superior quality products and exceptional service.

With a proven track record of success, BetaGroup Trading has established itself as a trusted partner in the global trading community. We look forward to continuing to serve our clients with excellence and integrity for years to come.

gray concrete wall inside building
gray concrete wall inside building

Our mission

At BetaGroup Trading, our mission is to connect markets and customers around the globe with innovative trading solutions. We strive to be leaders in international commerce, fostering economic growth and sustainability. Our commitment to integrity, excellence, and collaboration ensures that we deliver value to our stakeholders while contributing positively to the communities we serve.

Our Values

At BetaGroup Trading, we value integrity, innovation, and excellence. We believe in conducting our business with the highest levels of ethics and stewardship, and we are committed to making a positive impact in the world through our business practices.

white and black abstract painting
white and black abstract painting

Our team

Our team of experienced professionals is dedicated to delivering customized solutions that meet the unique needs of our clients. We work closely with our suppliers and partners to ensure that we are always offering the best products and services available on the market.

Bryce Sturgat - VP
Lianne Wilson

Managing Partner

Jaden Smith

East and Central Africa Managing Partner

Jessica Kim

Global Relationship Director